Sanya International Incense Competition Held November 13-16, Global Agarwood Brands Gather in Hainan

Three Signature Fragrant Woods on Stage Together

According to China News Service Hainan, the Tianyahongxiu 2026 Sanya International Incense Competition and the Agarwood-Huanghuali-Jiangzhenxiang Exhibition are being held November 13-16 at the Sanya International Yacht Exhibition Center. Centered on Hainan's three signature fragrant woods — agarwood, huanghuali rosewood and jiangzhenxiang — the event combines international competitions, premium exhibitions, high-level forums, cultural performances and industry matchmaking, gathering global agarwood brands; prize-winning pieces will remain on long-term display and sale after the event.

Blue Book Editorial Board Launched as Agarwood Moves Toward Mass Culture

At the press conference, multiple cross-industry agreements were signed, and the editorial board of the World Agarwood Industry Development Blue Book was formally inaugurated, with secretariats set up in the Middle East, India, Indonesia, Japan and Hainan, China. Organizers said Hainan's Free Trade Port benefits, including visa-free entry for 88 countries and zero tariffs, open broad space for the fragrance industry's global reach. The event aims to build an integrated consumption scene of 'viewing, identifying, tasting and resting with incense', moving agarwood from high-end collecting toward an experiential, perceivable, consumable mass-culture product. Industry observers believe the dual drive of international expos and an industry blue book will help strengthen the international voice of China's agarwood industry.

This article is an industry observation and popular-science summary, and does not constitute any trading or investment advice. Please purchase agarwood through legal channels and verify traceable, testable sources.