Sanya International Agarwood Competition Opens Nov 13: World Agarwood Industry Blue Book Committee Launched

Day-and-Night Format Draws Global Agarwood Brands to Sanya

According to the Hainan provincial government website and China News Service, the Tianya Hongxiu 2026 Sanya International Agarwood Competition will be held November 13-16 at the Sanya International Yacht Exhibition Center. Centered on Hainan's three signature fragrant woods — agarwood, huanghuali and jiangzhen incense-wood — the fair gathers agarwood brands worldwide and debuts a day-and-night format: professional buyer matchmaking by day, visitor access by night. Award-winning pieces will move into a permanent 'never-ending agarwood show' in Sanya for year-round sales.

Blue Book Committee Launched as the Industry Goes Global

Organizers also announced the founding of the World Agarwood Industry Development Blue Book editorial committee, with secretariats in the Middle East, India, Indonesia, Japan and China's Hainan, kicking off global data collection. Leveraging Hainan Free Trade Port policies such as visa-free entry for 88 countries and zero-tariff incense material imports, the event pushes deeper integration of the agarwood industry with wellness, hospitality, cultural tourism and international trade — moving agarwood from high-end collecting toward experiential, mass-market cultural consumption. For the trade, it is a key window into global agarwood flows and Middle Eastern buying preferences.

This article is an industry observation and educational summary. It does not constitute any transaction or investment advice; please purchase agarwood through legal channels with traceable and testable provenance.