Dianbai Launches Nanyaoxiangdu Marketing Centre: A 4.0 Industry-City Model Chasing a 100-Billion-Yuan Agarwood Cluster

A Key Move in China's Agarwood Heartland

The flagship industry-city project Nanyaoxiangdu opened its marketing centre in Guanzhu Town, Dianbai District, Maoming, during the National Day holiday. Serving as the core vehicle of Dianbai's "World Capital of Incense" vision, the project is rooted in China's primary agarwood-producing region and adopts a 4.0 industry-city integration model to upgrade the local herb-and-incense industry. Public data show that Guanzhu hosts more than 6,000 agarwood and southern-herb businesses, with over 150,000 mu (about 10,000 hectares) of agarwood plantations in Dianbai, forming a full chain from seedling breeding and under-forest planting to raw-material trading and finished-product processing.

Four Zones and a Digital Base

According to People's Daily's Guangdong channel, Nanyaoxiangdu follows a "one core, two wings, four zones" plan covering modern trading, research and innovation, cultural-tourism experience and quality living. The design targets Dianbai's long-standing weaknesses: scattered small workshops, fragmented markets, and a shortage of high-end research, standardised testing, international exhibition and wellness-tourism facilities. The project therefore builds a digital base with an industry big-data platform, a product traceability system, a smart trading centre and a live-streaming e-commerce hub. Tenants will also be able to share the national geographical-indication brands "Dianbai Agarwood" and "Guanzhu Nanyao".

Observation: From Selling Raw Material to Setting the Rules

With agarwood listed among Guangdong's first eight protected Lingnan medicinal materials, and with GAP planting norms and quality-traceability systems rolling out, competition among producing regions is shifting from planted acreage to testing, grading, brand endorsement and cultural experience. For buyers, a hub like this turns fragmented small-lot trading into standardised supply that is testable and traceable; for consumers, checking for geographical indications, third-party test reports and traceability credentials remains the simplest defence against oil-soaked, dyed or mislabelled products.

(This is industry observation and popular-science summary, not investment advice. Buy agarwood through legal channels with traceable, testable sources.)